大学形象设计与品牌建设战略(含外文出处)

大学形象设计与品牌建设战略(含外文出处)(中文3000字,英文2000字,英文PDF)
随着我国市场经济的发展，形象设计和品牌意识已经渗透到我们生活的方方面面。在高等教育迅猛发展的今天，高校与高校之间的竞争日趋激烈。高校越来越像一个企业，我们需要进行高校的形象设计，加强品牌建设。准确找到发展目标以及采取有效措施塑造品牌形象，对高校来说是非常重要的。
出    处：  Journal of Industrial Design and Engineering Graphics                                    
作    者：  HaiJiang Wu , QingYu Fan ,XiaoDan Wang                                             
原   文：

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The Design Of University Image and Construction of Brand Strategy
Abstract With the market economic development of our country, The image design and brand consciousness comes into all aspects in our life. Nowadays, In the higher education, because it develops rapidly, the universities' competitions are intense. university is similar to an enterprise more and more, needs to to carry on the university image design and strengthen the brand construction. It is really important for us to find the development target accurately and take effective measures to portray the brand images.
 

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